Amazon.com is the gold standard for online sales for a good reason. It has a massive user base, great reviews, and an intuitive interface that makes it easy to navigate. The company’s commitment to customer satisfaction is unparalleled in the industry, so you’ll get plenty of attention if you choose to sell on Amazon.
If you’re a new Amazon seller, you don’t have to worry about building an audience that finds your site and leaves without buying or convincing people to trust you enough to get them over the digital hump. Amazon has already gained a reputation for being trustworthy, which makes it a safe place for your customers to buy from. Additionally, Amazon implements strict privacy protection policies to ensure that buyers and Amazon sellers are safe while transacting on its platform.
The best part? You don’t have to have an e-commerce website or store your products yourself (although you can if you’d like). With Amazon FBA (Fulfillment by Amazon), all you do is ship items directly to their warehouses and they’ll package them up for you and ship them out! That means no more worrying about making sure every product arrives on time, no more worrying about shipping costs, and inventory management headaches. Just sit back and let Amazon do it all!
However, you need to offer a great product to succeed as an Amazon seller. That’s the first thing people will see when they click on your listing—and if you don’t have a great product, you’ll never be able to sell anything. Choosing a great product to offer on Amazon.com is not easy, so here are five (5) effective ways to help you out:
- Get inspiration from popular Amazon sellers.
The top products are usually popular because they have been selling well, and they’re likely popular because they offer something that customers want or need. You can check the products they offer, their ratings, prices, and even their marketing campaigns to better understand why they are on top.
Next, look at your product and ask yourself if it fits into the same category as the top sellers on Amazon. You want to sell something that people want to buy. You can try experimenting in your first few weeks of being an Amazon seller and make some tweaks when you identify some lapses with your strategies. An example is improving your product descriptions, images, or descriptions.
And if you want to get even better at it, you should check the demand by looking at how many sales there are per day, week, month, and year. You can simply do this with an Amazon product analytics tool. It might seem overwhelming to choose the right Amazon product analytics tool, given that there are countless of them, but since you want to get real-time data and not just cache data, you should definitely check out Amzpecty.
Amzpecty Solutions Suite’s Amzpecty Browser Extension can provide you with up to 60 days of real-time product data on Amazon. Once you add a product to the tracklist, Amzpecty’s data snapshot will commence and shows you the product’s sales trend, estimated quantity sold, and price trend. The maximum date range that can be shown is only up to 60 days up to the present. You can even download the data so you can use it offline.
- Be creative.
Try something new with your product that hasn’t been done before. This could be anything from using a different material or packaging design to adding special features or even changing the product’s name altogether. If you’re selling a product that’s been around for a while, try finding something new and innovative in your category. You could even try making it more affordable if it’s not too far out there. People love to save money! You should look for market trends relevant to your industry or niche. For example, if you sell pet products, you might want to look at trending dog toys or training collars.
Be creative and think outside the box about what might interest customers—you never know what might strike gold! Don’t just copy what everyone else is doing—find your unique way to make your product stand out. This could mean adding different materials to make it more attractive or packaging it interestingly (like shipping it in a box with a toy inside).
- Use a product analytics tool.
You can research product variations using an Amazon product analytics tool. This can help you discover variations that aren’t already covered by other sellers so that you can find new opportunities. An Amazon product analytics tool is great for identifying trends in the market and making sure that your products will fit well with what consumers want.
Amzpecty Solutions Suite’s Amzpecty Browser Extension is an Amazon product search tool free for the first 15 days. It allows you to research product variations for products you are interested in by simply typing in the product on the Amazon search bar. On the same page, it will then find the variations of that product and show you detailed information such as the number of sellers, total estimated quantity, each product’s condition, quantity, price, shipping, total cost, identify the FBA/FBM sellers, and more! By doing so, you can easily identify what product you want to sell on Amazon.
- You use the product yourself.
Make sure you actually like the product. If you don’t, you won’t be able to convince other people that they should buy it. You need to know all of its features and strengths so that you can confidently answer them when someone asks you what it has. If you have never used the product before or if it has been discontinued, then it may not be worth adding it to your Amazon listing because no one will purchase your item if they haven’t used it before or know much about it beforehand.
- Calculate the costs.
To choose the ideal product to sell on Amazon, you must consider how much it will cost. Then, you can calculate the profit you can make and how much money you need to raise to start selling on Amazon. It’s important for you to know the inventory costs of your products before choosing a product that you want to sell on Amazon. You have to consider the shipping and storage fees. You should also figure out how many units of this product will fit into one box to determine the size of the boxes required for each order that comes through your store.
You can then set up an inventory system with your suppliers or Amazon itself so that they can ship products directly from their warehouses without having any problems with inventory control or delivery dates, which may cause delays in getting orders delivered in time for customers coming back after holidays when they don’t expect any delays.
Amzpecty is not just an Amazon product tracker but has several other features to help you grow your Amazon listing. One such feature is the Amazon Profit Calculator. You can know your best price to earn a higher net profit and margin. Its Bulk Profit Calculator lets you easily compute large quantities, whereas its Individual Profit Calculator dynamically adjusts the prices for you. You can configure it easily and opt to compute with the Amazon Referral Fee, Fulfillment Fee, Fixed Closing Fee, Storage Fee, and Variable Closing Fee.
Conclusion
Finding the ideal product to sell on Amazon is a daunting task. There are many options, and your product will determine your business’s success. You need to get inspiration from popular Amazon sellers, be creative, use a product analytics tool, are familiar with the product yourself, and calculate the costs. Amzpecty is an Amazon product search tool free for the first fifteen (15) days that can help you choose the ideal product to sell on Amazon.
